Tips on how to make a successful sales video for your horse!

Regardless of why you are selling your horse, you want to make every effort that they go to a suitable home for a fair price. A way to help ensure this is to cast your horse in the best possible light to prospective buyers through a good video presentation. A good sales video not only shows off your horse in a positive manner, but also gives the impression to any  prospective buyer that you will be professional in your dealings with them.  The video is the first impression of you and your horse, so make it one that people will think of highly.

Who is your target audience?

Compose your video to appeal to those who you might see being interested in your horse. If you would like to sell your horse as a jumper, filming your horse over a course of jumps would be appropriate, rather than showing it hacking through a large field.  If however, you would like to sell your horse as a quiet mount for an amateur rider, showing off its easy canter in your field in the back might highlight its good nature well.  In addition, make sure the tack is appropriate.  If you are trying to sell your horse for English riding, do not use a Western saddle in the video.  Additionally, in sales videos, minimal tack and equipment is preferential, so buyers can see the most of the horse, rather than wondering if the horse was only going round because the rider was using draw reins.

Here are some helpful hints:

-          Wear neutral colors

-          Wear safety equipment

-          Have your hair tidy and boots polished

-          Braid horse

-          Neutral saddle pad and polos

-          Film from all angles, standing, trotting out, and under saddle

-          Give brief introduction to horse either through inserting text or a verbal intro

-          Give contact details at end either through text or verbal conclusion

-          Make sure the area you are filming is clean and clear of unnecessary obstacles/equipment before filming and is a safe environment

-          Try to film with as little interference from other people/horses as possible

-          Chatter or static in film can be distracting, so try to keep filming as quiet as possible, or overlay video with music

-          Keep video under 10 minutes.



Scene one: Introduction

Stand with the horse you are advertising for sale.  Make sure that they are well groomed.  Your own dress should be clean and well coifed as well.  Remember to dress in neutral colors with preferably no logo besides your farm logo, so as not to distract attention away from the horse. Take this opportunity to introduce yourself and your horse to potential buyers. Below might be a general introduction you may use:

Hi, my name is [name] and I am the owner and/or trainer of [horse’s full registered name].  [Barn name of horse] is [height] hands tall, and [years] old.  S/he is [breed], who was sired by [sire], out of [dam].  Please enjoy the video.

If you have an editing program that allows you to insert text into a video, you may decide to put the above information in text overlaying a short video segment of your horse in a field, warming up under saddle, or over a still shot of your horse’s head.

Scene two: horse free lunging or lunging on a circle without the use of side reins

This allows the viewer to see the natural movement of the horse without the influence of a rider or any gadgets. Remember to showcase both sides of the horse.

Scene three: horse undersaddle

This is where it is important to understand who your target audience is for this sales video.  If you would like to sell your horse as a jumper, it would be wise to show the horse jumping in this segment.  Likewise, if you would like to sell your horse as a dressage schoolmaster, showing upper level movement in this segment may prove to be beneficial.  In all cases however, it is important to show the horse on both reins in walk, trot, and canter.  Additionally, it is always a good idea to show the horse walking and trotting towards and away from the camera.

Scene four: A note of thanks

This segment concludes the video and reminds the potential buyers of the horse’s details and your contact information. Below is a general note of thanks you may wish to use. Once again, you may decide to overlay text onto a short video segment of your horse in a field or under saddle.

Thank you for watching this video of [horse’s registered name]. For any inquiries of [barn name] please contact myself, [name], at [phone number including area code], or email at [full email address]. I look forward to hearing from you!


Please note that any unnecessary noise or rider-videographer conversations are distracting to the viewer, and should be kept to an absolute minimum.  It may be a good idea to overlay music on your scenes free lunging and under saddle. Additionally, excess equipment, other horses, dogs, or children in arenas or riding environment seen in the video are a distraction to the viewer.  Before filming, make sure your arena is tidy, and if you can, allow for a private videotaping session.  If not, try to keep video interference from other horses or people to a minimum.

I hope these tips prove to be helpful to you in your next sales video! Good luck, and happy riding! 🙂

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